Al Agua Patos
Objectives
- Reclaim the brand’s human narrative, refocusing on the real stories behind each dish and each location, beyond the product.
- Move from having an audience to building community, sparking real dialogue with a base of 175K+ followers that had high reach but low conversation.
- Diversify the brand’s voices without losing its identity, defining Paulo as the lead voice and Patricia as the origin voice.
Actions
- Redesign of the content strategy across four narrative territories.
- Activation of Paulo (@PauloeldePatos) and Patricia (@Patricia.) as distinct voices within the same brand.
- Production of a monthly content calendar with a strategic mix of reels, carousels, and static posts, prioritizing high-save and high-share formats.
- Development of community and anticipation pieces to drive ongoing closeness.
- Daily community management with a warm tone and monthly performance reports.
Results
The work with Al Agua Patos brought narrative depth back to an account with solid organic reach, anchoring the strategy in real stories rather than the product. Activating two distinct voices within the same brand created greater closeness with the audience and opened up new content formats that reinforced Patos’ identity as more than a coffee shop.
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