Medina Lievano Art

Sector:

Art

Description:

Medina Lievano Art Es un proyecto artístico fundado por el pintor colombiano Mateo Medina. Su obra captura la conexión entre emociones intensas y experiencias humanas profundas, presentando colores vibrantes y formas abstractas que evocan la vida y la electricidad de su trayectoria personal.

#609FB2

#EAEAEA

#94373C

#587FA4

Objectives

Develop a solid and cohesive visual identity that reflects the essence of his art while strengthening his presence in both digital and physical environments, enabling connections with local and international audiences.

Actions

Creation of a personalized marketing strategy to position his work.
Design of the logo and brand identity guidelines.
Development of business cards.
Creation of a Customer Journey Map to understand the customer experience.
Design of a digital portfolio to showcase his work.
Implementation of a QR code to provide easy access to the digital portfolio.

Results

The project for Medina Lievano Art established a professional visual identity, highlighting Mateo Medina’s artistic essence. It strengthened his digital presence through an accessible portfolio and cohesive branding tools. Additionally, key resources were provided to ensure the brand’s projection and growth in the future.