Asofondos

Sector:

Finance

Description:

The project involved migrating the landing page www.dobleasesoria.com, an informational platform developed by ASOFONDOS in collaboration with the AFPs and Colpensiones. This landing page provides citizens with valuable insights regarding their pension future.

The original page was built in HTML, which limited the team’s ability to make updates internally. Our task was to migrate it to WordPress using the Elementor plugin, enabling ASOFONDOS’ marketing team to easily make changes without relying on a developer.

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Objectives

Simplify Landing Page Management and Updates: Provide the marketing team with an intuitive platform for content modifications.
Optimize User Experience: Modernize the landing page to ensure it is visually appealing, functional, and user-friendly.
Create Social Impact: Deliver an optimized platform that continues to provide valuable information to Colombian citizens.

Actions

Full migration of the landing page from HTML to WordPress.
Implementation of the Elementor plugin to simplify content editing.
Design optimization to improve usability and user experience.
Basic training for the marketing team to manage the page independently.

Results

Significant time and resource savings: The marketing team can now make updates directly, improving operational efficiency.
Modernized and functional landing page: The website delivers an optimized experience for both the company and end users.
Positive social impact: The landing page continues to educate and guide citizens in their pension planning, emphasizing the importance of long-term financial security.