Casas del Viento
Objectives
The objective of this project was to reflect these values in a visual design that will represent the brand's personality, renew the website's image and digital presence, and add new functionalities to improve the user experience and position the center in the digital environment.
Actions
- Conduct competitive benchmarking to identify best practices and areas for improvement.
- Develop a compelling and cohesive brand identity for social media and website.
- Create high-fidelity visual prototypes, including personas, user flows, navigation maps, sketches, and wireframes.
- Develop and implement must-have functionalities for the MVP, prioritizing and collaborating with the client to ensure a successful launch.
- Create a visually appealing and consistent brand identity that helps to position the company as a leader in the market.
- Increase brand visibility by 90% through the development of an innovative logo and the creation of creative illustrations for social media profiles.
Results
The project successfully transformed Casas del Viento’s digital presence, capturing the essence of the brand through a cohesive and functional visual design.
The website and visual identity renewal enhanced the user experience, increasing visitor interest and trust. Additionally, the brand’s positioning in the digital
environment was strengthened, fostering a stronger connection with its target audience and establishing it as a standout option in its sector.
Once the team had all the necessary tools to manage their strategy independently, the management was handed over to Gabriela, ensuring the continuity of the brand’s growth.
Book a consultation and let’s bring your ideas to life.