The Hernandez Legal Group
Objectives
- Redesign the firm’s website to reflect its strength and trustworthiness, with a bilingual experience (English/Spanish) and clear, intuitive UX/UI that would connect with the broader Florida community and make it easier to convert visitors into qualified prospects.
- Design and execute Google Ads campaigns segmented by practice area, optimizing cost per lead and the quality of prospects captured.
- Produce educational audiovisual content in reel format that brought the audience closer to their rights and legal processes in a clear, accessible way.
- Maintain a steady cadence of weekly SEO-optimized blog posts that positioned the firm as a leader in its key practice areas.
Actions
- Full website redesign with a focus on clear, intuitive UX/UI and a bilingual experience (English/Spanish) via Polylang, covering the homepage, attorney profiles, practice area pages, and the firm’s podcast content.
- Google Ads campaign management: closing out and optimizing initial campaigns and launching new campaigns segmented by practice area.
- Monthly filming of educational reels on legal rights and processes for publication on Instagram.
- Production and SEO optimization of weekly blog articles, including keyword research, Spanish translation, and strategic internal and external links.
Results
The shift to campaigns segmented by practice area brought in more qualified leads, shortening the path from click to retainer signing. The website redesign modernized the firm’s digital image, aligning the visual experience with the strength conveyed by Frank Hernandez and Rafael Viego. The educational reels positioned HLG as a firm that explains client rights in clear language, while the weekly blog cadence solidified its authority in key practice areas.
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