Narciso & Co.
Sector:
Home Installation & Finishes / Interior Design
Description:
Narciso & Co is a company specialized in professional wallpaper installation, recognized for the precision of its work and its close relationship with architects and interior designers. It operates in the Florida market, combining a high-level technical service with personalized attention that sets it apart in a sector dominated by operators with no brand identity of their own.
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Objectives
- The objective of this project was to create a bilingual (Spanish/English) landing page that clearly communicated Narciso & Co.'s specialty in wallpaper installation, making it easier for both end clients and industry partners to reach out.
- The project also aimed to develop a distinctive visual identity through a logo that positioned Narciso & Co. as a recognizable and professional specialist within its market.
- Finally, the objective was to strengthen the business's digital presence on the platforms where potential clients and referrals actually search for them, optimizing Google My Business, Instagram, and Thumbtack.
Actions
- Creation of the Narciso & Co. logo as part of a visual identity process, establishing a distinctive and professional look and feel.
- Development of a landing page with structured sections: banner, call to action, value proposition, benefits, service areas, language toggle, and project portfolio — including custom imagery and an animated video showcasing different wallpaper styles.
- Strategic copywriting in Spanish and English with consistent terminology across both languages.
- Design of business cards and branded t-shirt, extending the brand identity to physical touchpoints with clients and referrals.
- Profile optimization on Google My Business, Instagram, and Thumbtack with the new logo and defined messaging. Linktree setup with QR code.
Results
The work gave Narciso & Co. a clear brand identity and a coherent digital presence across all channels, reinforcing its positioning as a specialist in wallpaper installation. The bilingual landing page and profile optimization built the trust needed to attract new clients and partners, laying the foundation for sustained growth in the Hispanic market in Florida.
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