Julián Saldarriaga
Objectives
- Build a social media content strategy that connects with the audience's real pain points (stress, anxiety, insomnia, lack of clarity) rather than spiritual language, expanding reach beyond an audience already familiar with the wellness world.
- Develop a content pillar system that balances inspiration, demonstration of real tools, and community building.
- Launch an international expansion strategy, positioning gong therapy and other alternative therapies as a gateway for conscious travelers visiting Bogotá.
Actions
- Design of an overall marketing strategy for Julián’s personal brand.
- Development of a monthly content calendar with its pillars, formats, and posting frequency.
- Audiovisual production (scripts, filming, and editing) to feed Instagram with reels, carousels, and valuable content aligned with the brand voice.
Results
Julián’s personal brand established a consistent, authentic content identity, positioning him as the therapist who humanizes emotional leadership. The strategy laid the groundwork for a more engaged community, with greater visibility and a closer connection to those seeking real tools for their daily well-being.
Book a consultation and let’s bring your ideas to life.