Villa San Francisco

Brand Identity & Branding Digital Presence Development & SEO

Sector:

Tourism / Events (Rural Event Venue)

Description:

Villa San Francisco is a rural event center that celebrates the authenticity of the Colombian countryside as a setting for corporate and family gatherings. With a visual identity that combines Colombian folk aesthetics with modern lines, the brand turns every event into a warm, traditional, and memorable experience, positioning itself as a leading destination for event tourism in the region.

#2D432B

#EEE9EA

#726054

#5F4534

Objectives

Strengthen Villa San Francisco's positioning as a countryside hospitality space for corporate and private events, without neglecting its family getaway offering.
Increase brand visibility in searches related to corporate and private event venues, driving occupancy based on the season.
Generate qualified leads through a digital advertising strategy focused on high-value traffic and real conversion to the website.
Design and develop a website from scratch, with a clear and intuitive UX/UI that facilitates conversion and communicates the brand's value proposition.

Actions

Website design and development from scratch, with a responsive, conversion-oriented approach.
Implementation and validation of conversion tracking (WhatsApp, calls, “Book” button, and “Send message” button).
Production of video creatives designed specifically for Google Ads campaigns.
Always-on strategy with budget adjustments based on peak and off-peak seasons.
Development of graphic assets such as illustrated route maps (“How to get there”) aligned with the brand’s visual identity.

Results

The website development from scratch gave Villa San Francisco its own digital platform, aligned with its brand identity and designed to convert visits into real leads. On that foundation, conversion tracking was validated directly by Google, ensuring reliable data for decision-making. The combination of well-segmented paid campaigns and graphic design assets strengthened the brand’s digital presence as a benchmark for countryside hospitality for events.