Ataquitos Artesanal

Sector:

F&B

Description:

Ataquitos Artesanal is a Colombian brand of organic preserves that combines artisanal processes with high-quality ingredients. Each product reflects a commitment to authenticity and care, offering unique flavors that evoke tradition and freshness. Its name, a clever play on words, captures the essence of irresistible cravings and the meticulous processes that define the brand. Ataquitos Artesanal celebrates not only the organic but also its connection to cultural roots and nature, redefining the artisanal with a modern and conscious approach.

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Objectives

Create a brand identity that reflects the artisanal and organic values of the brand The brand name, "Ataquitos Artesanal," was developed to capture the essence of irresistible cravings and highlight the artisanal and meticulous processes behind its products. This play on words emotionally connects with consumers and reinforces the brand's authenticity.
Design a visual identity that communicates authenticity and freshness. The visual identity includes a unique logo featuring a divided circle, the brand name, a jar with an organic ribbon, and decorative details to elevate the product. Although the products are natural and artisanal, they are premium items, which was an important message to convey.
Analyze and optimize packaging to align with market needs. A thorough analysis of existing packaging was conducted to improve its functionality and aesthetics. For one specific product, the need for larger packaging was identified due to growing demand, leading to the implementation of resealable packaging that balances practicality, design, and environmental responsibility.

Actions

Development of the brand name based on the creators’ roots and values.
Design of the logo, color palette, and graphic guidelines.
Evaluation and optimization of packaging to ensure functionality and aesthetics.

Results

The work carried out for Ataquitos Artesanal established an authentic brand identity connected to its roots, highlighting its artisanal and organic character. The visual design and packaging analysis not only improved functionality but also reinforced the emotional connection between the brand and its consumers, positioning it as a benchmark for high-quality products.